Dennis Kung

Art with Watson


Art with watson

Can a machine be creative? To find out, we partnered Watson with different artists to see if he could help reinspire, reinvent and reimagine their artistic process—from concept to creation.

We fed Watson the database of over 600 random, unused photographs of urban cities taken by famed photographer Jake Chessum throughout his career—and Watson uncovered Jake’s inherent lust for nature by identifying surprising commonalities in the photos. From this unexpected insight and creative collaboration between Ogilvy, Watson and Mr. Chessum, the art installation In Our Nature was born.

The result:

Six unprecedented works of art. One gold lion at Cannes Creativity Festival. 

 AD: Dennis Kung

CW: Stephanie Cajucom

ECDs: Aaron Griffths/Jeff Curry/Sid Tomkins