IBM Watson isn't an A.I. character trying to take over the world. Watson is a cognitive system helping humans make it better. To spread this truth we put 10 familiar—and angry—robot characters in therapy sessions where they could finally reveal what they really think about Watson's work with humans.
Debuting on the night of the Oscar's we debunked the movie-driven myths about A.I. and defined what Watson does and doesn't do with one therapist played by Carrie Fisher, 10 robot therapy sessions, 1 angry Steve Buscemi bot and over 900,000 (and counting) views on YouTube.
AD: Dennis Kung
CW: Stephanie Cajucom
ECDs: Jeff Curry/Mark Koelfgen/Aaron Griffths