Dennis Kung
Group Creative Director
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IBM: Robot Confessionals

Robot Confessionals

Hollywood depicts AI and robots as evil overlords trying to take over the world.
But IBM Watson is here to help humans. Not takeover.

So on the night of the Oscars, we gave the evil bots a chance to broadcast their dismay for Watson in therapy sessions mediated by Carrie Fisher, and reveal what they really thought about Watson's work with humans. 

This highlighted Watson’s capabilities through 10 robot therapy sessions, 1 angry Steve Buscemi voice over and over 900,000 (and counting) views on YouTube. 

 
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All behind the scenes robot confessions led them to confront Watson in a support group mediated by the sci-fi princess herself, Carrie Fisher.