Keep Questioning

Youth in China are traditionally taught fixed ways to solve a problem. But HP wanted to inspire young people with open thinking that challenge the norm, to question everything.

”Keep Questioning” became the brand platform, and every line of VO in our film is a question.
We hear someone’s internal dialog who’s initial questions of self-doubt turn into self-assurance.

Role: Creative Director

Should I quit my job?
Is it too late to switch careers?
Can I write this script?
Am I talented enough?
Will I fail?
But maybe… I can break through?
Maybe I was born for this?
Maybe people will be moved by my stories?
Maybe I’m the next great screenwriter?
What’s so scary about that?