Dennis Kung
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Watson In The World

 
 

Watson in the world

A.I...every tech company, scratch that, every company is talking about it. And they promise they're going to do great things with it. But, what they don't know is that IBM already is. 

During the 2016 US Open, we launched the Watson in the World campaign and aired 9 spots to show people that IBM's A.I. system, Watson, is already hard at work.

 AD: Dennis Kung

CW: Stephanie Cajucom

CDs: Niels West/Rich Wallace

ECD: Jeff Curry