OMEN 8 PRO
“My laptop is lagging into a .ppt!!!🤬😡🤮”
This is a common complaint from gamers in China when their laptop performs slow.
So we literally made a powerpoint about why the OMEN 8 Pro won’t lag into a powerpoint:
OMEN_8_Pro_Won’t_Lag_Into.ppt
This low-fi-intentionally-kitsch document with gamer humor teases the new laptop’s high performance ahead of launch. Influencers across Chinese social media dropped and shared the .ppt to generate hype.
We then followed up with “Flow Rider”, a film showing a gamer achieving peak performance flow with OMEN 8 Pro.
Role: Creative Director
Flow Rider directed by BRTHR