Group Creative Director
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IBM: Cognitive Booth

Cognitive Booth

IBM Watson was reintroduced to the world as an AI on a tablet, on a tulip table, in TV commercials, talking to a bunch celebrities.

But we also wanted to give everyday people a chance to talk to Watson. So we created the Cognitive Booth and took it on the road. Through conversations with Watson, the AI analyzed people’s personalities and created unique portraits from customized emojis.

The Cognitive Booth was such a success it even made it to the US OPEN and Mobile World Congress in Barcelona.


 
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Customized emojis were generated to represent different personalities based on conversations with Watson.

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Then Watson created unique portraits based on the personality breakdown.

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Mobile World Congress in Barcelona.

Mobile World Congress in Barcelona.

US Open at Arthur Ashe Stadium.

US Open at Arthur Ashe Stadium.

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