HVL: The first-ever 360º Shot on iPhone
MCK, the hottest artist in Vietnam suddenly disappeared at the height of his popularity.
Fans desperate for his music even coined his 2-year hiatus “MCK Famine”.
To launch MCK’s comeback album in 2026, we gave fans more than they asked for.
HVL is the first-ever 360º Shot on iPhone, an album trailer built for exploration.
The immersive experience was packed with hidden content,
turning existing YouTube features into engagement hacks.
Hidden songs from MCK’s new album embedded in Closed Captions and End Cards.
Hidden IYKYK symbols in every scene fueled fan speculation and anticipation.
Hidden voice memo from MCK himself revealed through 2.3X Playback Speed.
Hidden coordinates even led fans to hunt MCK concert tickets in Ho Chi Min City.
Scan to watch in 360º
Behind the scenes.
8 iPhones synchronized by Genlock, a new feature on iPhone 17 Pro.
A bespoke customized rig housed 8 iPhones.
