Act Like You Know
GoDaddy wanted to make a splashy return to the Super Bowl after 10 years of absence.
But they couldn’t show up as the old, misogynistic GoDaddy. They needed a new direction
promoting the all-knowing smart AI tool: GoDaddy Airo.
Airo helps small business owners with SEO, social posts, analytics, logo designs and more—
literally everything that helps them look like they know what they’re doing, even if they don’t. So, we came
up with the platform Act Like You Know, with a Super Bowl ad and a fully integrated campaign.
Role:
Brian Siedband, Gordy Sang, Steph Cajucom and I developed the platform, initial scripts and integrated ideas.
Act Like You Know won the B2B Grand Prix at Cannes ‘25.
A peek behind the curtains. Here are slides from the round 1 presentation.
The platform was originally called It’s Like You Know What You’re Doing.
Fun fact: The original script had Liam Neeson selling Liam’s Kneesocks, before Walton Goggins’ Goggle Glasses.
The initial plan for the integrated campaign to make this small business real.
