IBM outthink launch
IBM has long been a company known for providing technology that shaped and changed the way we live and work. It's also always been at the forefront of change and adaptation—which is the reason why it's lasted 105 years. In recent memory, IBM's corporate messaging has helped emphasize it's leadership at the cusp of technology's furious pace of change. From e-business during the internet boom, to Smarter Planet during the transformation into the digital era.
But now that everything is digital, what's next? IBM's competitive advantage in the all things digital age is their artificial intelligence: Watson. Watson can help us sort through quintillions of data in seconds—structured and unstructured—to make sense of all the digital cacophony to better inform us in making decisions in ways never before possible.
The word "think" has been in the company's DNA for decades, and working with Watson, businesses can become a "thinking" business. When a business thinks, we can outthink anything.
On October 4th, 2015, the outthink campaign was launched as an 8 page insert in major publications such as the Wall Street Journal, New York Times, Wired, and more, to declare the start of the Cognitive Era.