Daybreaker is a before dawn dance party that wanted to ring in the New Year with a new way to party. Enter Watson. Watson helped over 500 attendees personalize their experience, from food to workouts to playlist and attire. The World First Cognitive Dance Party made headlines across the nation and even made it into Conan O’Brien’s monologue.
Executive Creative Director: Vicki Azarian
Senior Art Director: Dennis Kung
Senior Copywriter: Stephanie Cajucom
Timelapse video showing the reveal of the Cognitive Sun projecting colors that reflected the overall social sentiment of San Francisco.
Daybreaker with Watson featured a rising sun that changed colors based on social sentiment of San Francisco. The interactive dance floor was reactive to attendees' social personality traits.