Dennis Kung
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Daybreaker with AI

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Daybreaker is a before dawn dance party that wanted to ring in the New Year with a new way to party. Enter Watson. Watson helped over 500 attendees personalize their experience, from food to workouts to playlist and attire. The World First Cognitive Dance Party made headlines across the nation and even made it into Conan O’Brien’s monologue.

Executive Creative Director: Vicki Azarian

Senior Art Director: Dennis Kung

Senior Copywriter: Stephanie Cajucom

Timelapse video showing the reveal of the Cognitive Sun projecting colors that reflected the overall social sentiment of San Francisco.


Daybreaker with Watson featured a rising sun that changed colors based on social sentiment of San Francisco. The interactive dance floor was reactive to attendees' social personality traits.